Last October 29, 2019, 57 individuals coming from 10 organizations attended Get Lit II, Engaging NGOs in Social Entrepreneurship (SE). The event was held at Commune Café, Poblacion, Makati. The objectives of the event were (1) to capacitate youth-focused NGOs on how to implement social entrepreneurship practices in their organization and (2) to build a network of NGOs with social enterprises. (See part 1 of this article here.).
Leah Rasay, Husay Company CEO, led the Ideation Workshop while Erwin Lizarondo, Social Innovation and Entrepreneurship Consultant, led the workshop dealing with prototyping and testing.
Ideation Workshop by Leah Rasay
Leah Rasay, Husay Company CEO, led the Ideation Workshop for Get LIT II attendees.
She invited the participants to follow a clear step-by-step process in finding social entrepreneurship opportunities for their NGOs. The three steps are the following: Introspection, Empathy, and Brainstorming.
Step 1: Introspection
Introspection means aligning with self and the participants’ organization. Rasay insisted after Simon Sinek’s words that “People don’t buy WHAT you do, they buy WHY you do”, and that is the reason in putting the “why” = the purpose at the core of the project. Once thepurpose, cause or belief is identified, participants had to identify specific actions to take to realize the “why”, it is the “how” = the process. Finally, they came up with their product/service, the “what”.
Step 2: Empathy
Empathy means driving inspirations from beneficiaries and customers. She invited the audience to conduct detailed interviews with both target beneficiaries and potential customers to better identify needs and expectations on both sides. The results of these separate interviews will lead the social entrepreneur to find common insights from both interviewees and give clue on how to make the project fit for beneficiaries and customers at the same time.
Step 3: Brainstorming
Brainstorming means generating meaningful ideas. Starting with one question (identified during step 2), the brainstorming should follow specific rules to be efficient: defer judgement, encourage ideas, build on the ideas of others, stay focused on the topic, be visual and go for quantity.
Prototyping and testing workshop by Erwin Lizarondo
Erwin Lizarondo, Social Innovation and Entrepreneurship Consultant, led the second workshop of the day, dealing with prototyping and testing.
While the ideation workshop was more focused on the conceptual side of the project, prototyping and testing is the next step to dive into the actual implementation of your project.
After the brainstorming phase that should encourage as much creativity and quantity of idea as possible, the prototyping phase requires the team to converge and vote for one idea to settle on, what to build and which features. It is about building logical presentation of one idea to be tested for feedback from customers and beneficiaries, then decide to push through or not.